Ritu Kumar is one of the leading developers in India who have developed a unique style of their own, what the ancient traditions of Indian craftsmanship in a contemporary way. With a background in art history and musicology, which her horizons, Ritu Kumar understanding of ancient designs and the innovative use of traditional crafts has enriched, has created a new classicism. Ritu holds the status of a revivalist movement in the Indian fashion industry, which successfullybridged the gap between traditionalism and modernity.
Ritu, who began her work with four hand-block printers and two tables in a small village near Calcutta thirty years ago was the first woman to introduce 'boutique' culture in India under the brand name 'Ritu. Today reaching twelve branches in all major cities in India. Ritu Kumar stores offer a diverse presentation includes the best of Indian design, with specially produced range of haute couture dressesand accessories with silk, leather and cotton.
Ritu Kumar's range of western and Indian clothing is about tradition and personality, and women in all continents can be with their vision of the design to be identified.
Ritu has a long way to redefining the term "fashion" in the Indian context on. Above all, it has shown that handmade products can be as profitable as and even more glamorous than the machine, and that Indian fashion is morethan capable of holding on it's own in the international arena of haute couture. Her couture is readily recognizable by its classicism, beauty and finesse. Her design philosophy is based on the premise that everything founded on good aesthetic, cuts across all borders-be they geographical, cultural or otherwise. This very aesthetic is the factor central to the Indian handwriting which underlies her creations. As the world truly becomes a global village, more and more of the elements that make modern culture to take on the rich colors and ethnic tones. Pluralism is the mantra, while tastes are fast becoming eclectic, be it in music, art, food and fashion. Within Indian fashion techniques have increasingly commanded a premium for their creativity, style and execution. The Indian influence on contemporary wear is unmistakable.
In sync with these evolving trends, in April 2002 Ritu Kumar launched her new sub brand, 'Label'. This is a mirror image of the modern and globalTrends that make our lives today. 'LABEL' meet today's woman who is always independent, discerning and global. It is a modern offering, focusing on the cut, color, drape and feel of the garment. The brand has designed a universal appeal for today's mobile lifestyle. It is fashionable, affordable and like all Ritu Kumar products, it is of the highest quality.
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